Why did we build Offcourse Cover?

Five and a half million (one in ten people) in the UK alone had a parcel lost or stolen in the last year. Yet as we learnt in part 1,out of the 100 billion items shipped globally, less than 1% of these shipments were insured. When we speak to ecommerce business owners about their experience of goods in transit insurance, we hear that their uptake of insurance in this sector is low for the following reasons:


There’s currently a lot of confusion over who is actually responsible for losses during the transit process. Some business owners erroneously believe that they will be fully compensated by courier firms when things go wrong, until they read the small print.

Poor Pricing

We’ve spoken to some business owners who’ve sought to insure items during transit, but then decided against it because the prices are too high.

Lack of trust in the insurance promise

The claims process is often described as the “shop window for insurance”, because it’s where the insurance promise is delivered. We’ve spoken to many ecommerce business owners who’ve either not received a claim that they felt was due, or who received less compensation than expected or who have had disputes over claims that have not been paid or incredibly slow claims payment cycles.

So what are our customers asking for?


Our customers are used to plugging in finance, logistics and customer service apps and tools into their business to automate or outsource non-core processes. They are looking for relevant insurance products within these ecosystems.

Fair pricing

The price of the insurance has to stack up against the value of the item and the level risk of the journey.

Confidence in the claims process

A straightforward claims process, with clarity on the likely value and timing of the claim.

So what can we do to fulfill these customer needs?

The goal of the Anansi platform is to provide an automated end-to-end solution for goods in transit insurance from distribution right the way through to claims handling.

Our first product is Offcourse Cover, which is automated goods in transit insurance, currently delivered through the Shopify platform.

Frictionless onboarding

The benefit of embedding insurance into the value-chain is to enable us to automate some of the more labour intensive aspects of the on-boarding process, so policyholders and brokers no longer need to fill in long repetitive forms. Why do policyholders need to dig out data, for example types of products shipped, average transaction volumes and values, to support their applications that are easily accessible through the platforms.


At the moment, the wealth of tracking data available for items that are lost, delayed or damaged in transit, is not used at all in the insurance pricing process. In the future, we hope to be able to offer our customers the option of pricing that reflects the precise risk to a particular shipment.

Automated claims

Taking an automated approach to claims management enables us to remove as much admin as possible (whilst retaining checks and balances against fraud) can help to remove some operating costs. Crucially we can also bring down the time it takes from when a claim arises to when customers can receive compensation payments for that claim.

Where is this relevant beyond Shopify?

As a next step we want to conveniently embed API-enabled insurance options into other parts of the logistics value chain by working directly with other ecommerce platforms, tech-enabled logistics partners, freight forwarders and large retailers.

If you are looking to help your customers gain access to simple, automated goods in transit insurance via API, don’t hesitate to get in touch at

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